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Archive for September 2010

這是一個sell鞋的廣告,賣點是waterproof

內容十分有趣,一隻狗在看著你的鞋子,下一步當然是打算去xx吧

這時你需要的當然是一對waterproof的鞋…

一張圖片,一句標語…便把內容都表玩出來了=]

The story of tis ad is the dinosaur run away from the 3DTV,and the woman command it go back into TV

the USP is This 3DTV will give u a “real experience”

This is a ad of  “Pilot water resistant pen”,

the story of this ad is when the child finshed his meal,he saw the msg from his mum

The UsP is the ink of  this pen is water proofing and nontoxic

這是一個Häagen-Dazs的廣告短片,
因為這廣告的target是女生,所以這廣告的tone很溫馨
給人一種很純純的愛的感覺,令人看完後會回心微笑
另外,廣告最後的”夏天很熱 愛要趁熱” 令人突然有一種想吃雪榚的感覺
更把Häagen-Dazs包裝出一種涼和愛的feeling

core msg is when the smokers chew this gum,they can break the habit of smoking easily

USP:the gum can help u to break ur habit of smoking,just like the gum stick ur fingers & lighter

this is a ad of “VIAGRA”(偉哥) USP:i think boys will get the msg easily XD

this ad series of lego is very interesting.

almost everyone had played lego in childhood.

in these posters, the shadows of the legos reflect some different thing ,such as the tank,the boat and the plane

the USP of these ad are :we can create everything easily by some pieces of lego & our “imagination”



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